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Sports Illustrated Swimsuit Issue 2024: Details about magazine launch party in Florida

60th anniversary of SI Swimsuit Issue will be released May 14, 2024. Brittany Mahomes, Lori Harvey, Jena Sims, Nina Agdal are in it.

Palm Beach Post

The only thing better than skimming the photos and stories about the Sports Illustrated Swimsuit Issue is partying with the SI models.

The iconic magazine celebrates its 60th anniversary in 2024 — and several supermodels and celebrities will converge in Florida for an epic Sports Illustrated Swimsuit Issue weekend and launch party. 

The magazine commemorates six decades of beauty, diversity and empowerment. Since 1964, Sports Illustrated Swimsuit Issue — or SI Swimsuit for short — has set the standard for celebrating the beauty of women from all walks of life, inspiring confidence and redefining beauty norms, its website states.

As part of the release of the 60th anniversary SI Swimsuit Issue, a celebration is planned with interactive events, live entertainment, celebrity guests, and, of course, Sports Illustrated Swimsuit Issue models.

Here’s what we know days before the issue hits newsstands and online.

When is 2024 Sports Illustrated Swimsuit Issue release date?

The 60th anniversary edition of the Sports Illustrated Swimsuit Issue was released Tuesday, May 14, 2024.

Who’s on the cover of Sports Illustrated Swimsuit Issue 2024?

The editors at Sports Illustrated Swimsuit Issue released the cover models for the 60th anniversary issue:

Sports Illustrated Swimsuit Issue also has commemorative covers featuring a group of other icons such as Martha Stewart, Tyra Banks, Molly Sims and Christie Brinkley.

When is the Sports Illustrated Swimsuit Issue 60th Anniversary launch party?

The Sports Illustrated Swimsuit Issue 60th Anniversary launch party will be May 18 and 19, 2024, at the Seminole Hard Rock Hotel and Casino in Hollywood, Florida.

Festivities kick off at 11 a.m. EST Saturday, May 18,aka “Swimsuit Island Through the Decades Fan Experience.” Guests could be part of Instagrammable photo opps and enjoy complimentary services.

Festivities continue at 11 a.m. EST Sunday, May 19, or “Recover like a Model Wellness Day.” Guests will have the chance to “recover like a model” with a morning workout and meditation, along with programming dedicated to promoting overall mind and body wellness, the magazine states. Lymphatic massages and IV drips will be on site to help guests recuperate from a weekend of activity.

How much are tickets to 2024 Sports Illustrated Swimsuit Issue 60th anniversary launch party in Florida?

Fans can purchase tickets to Sports Illustrated Swimsuit Island 2024, including weekend passes and single-ticket events.

A multi-day weekend pass costs $125, including an optional VIP experience for $200, which includes admission to the SI Swimsuit After Hours party on Saturday, May 18, at nearby DAER Nightclub. Single-day event tickets for Saturday or Sunday cost $75.

What happens at Sports Illustrated Swimsuit Island 2024?

The magazine’s launch party for its 60th anniversary issue chronicles six decades of iconic beauty, style and athleticism.

According to the magazine, here’s what’s included with SI Swimsuit Island 2024 “Swimsuit Island through the decades fan experience” on Saturday, May 18, 2024:

  • a full-body workout led by SI Swimsuit model Katie Austin
  • 1960s floral scent bar: Transport yourself back to the swinging 60s and create your own signature floral scents, a homage to the era of flower power and liberation.
  • 1970s body paint themed nail art: Get groovy with custom nail art inspired by the colorful and expressive 1970s, adorned with painted accents, studs, stickers and rhinestones.
  • 1980s customizable swimsuit swag: Dive into the glamour of the 1980s with customizable SI Swimsuit merchandise, featuring fanny packs and scrunchies, paying tribute to the era's iconic supermodels.
  • 1990s custom denim bar activation: Embrace the rebellious spirit of the 1990s with custom denim patches, chain-stitching, and accessories inspired by the decade's casual chic aesthetic.
  • 2000s belly chain beading: Shine bright like the 2000s with a revival of the belly chain trend, adding a touch of beads and glamour to your ensemble.
  • 2010s zero gravity photo activation: Step into the spotlight and recreate iconic photo shoots from the 2010s, capturing the essence of beauty and supermodel Kate Upton in zero gravity.
  • 2020s defining beauty: Explore how SI Swimsuit has redefined beauty standards, showcasing diversity and inclusivity through groundbreaking moments.

Here’s what’s included with SI Swimsuit Island 2024 “Sunday Recovery Day” on May 19, 2024:

  • Talent and guests will enjoy a morning workout and meditation led by SI Swimsuit model and fitness expert, Katie Austin, followed by a sound bath from SI Rookie, Sharina Gutierrez.
  • A juice and smoothie bar and B12 shots also will be available.

Sangalang is a lead digital producer for USA TODAY Network-Florida. Follow her on  or Instagram at . Support local journalism. .